Interior of Nyrelle with rounded corners, creating a soft, inviting environment that encourages exploration and reinforces the brand’s commitment to circularity.

Nyrelle

Location : K11 Musea, Tsim Sha Tsui, Hong Kong
Nyrelle is an innovative retail concept store located in the vibrant K11 Musea, crafted to deliver an immersive jewelry experience that seamlessly integrates interior design with the principles of sustainability and circularity.

The interior of Nyrelle is a celebration of circular geometry, with a layout that revolves around a striking circular centerpiece made of brass, showcasing our best-selling pieces.

This focal point not only enhances visual appeal but also creates a sense of flow and harmony within the space. Rounded corners throughout the store soften the environment, encouraging exploration and engagement while reinforcing the brand’s commitment to circularity.

Quiet Elegance

Our design approach emphasizes a quiet elegance, characterized by off-white, light-toned, matte finishes for walls and cabinetry. This intentional choice allows the jewelry to take center stage, creating a serene backdrop that highlights the craftsmanship of each piece. The use of travertine stone introduces a rich texture and natural minerality that complements the precious stones without overpowering them, reinforcing the timeless and elegant design ethos of Nyrelle.
Interior of Nyrelle with rounded corners, creating a soft, inviting environment that encourages exploration and reinforces the brand’s commitment to circularity.
Serene interior of Nyrelle with off-white, light-toned matte finishes on walls and cabinetry, providing a subtle backdrop that lets the jewelry shine.
Custom cabinetry and display units at Nyrelle, designed to maximize display and storage while enhancing the overall shopping experience in the narrow retail space.

Bespoke Elements

Every aspect of Nyrelle’s interior is meticulously designed to optimize display and storage while enhancing the overall customer experience. Custom cabinetry and display units are tailored to fi t the narrow retail space, ensuring that each piece of jewelry is presented beautifully and accessibly.

Custom cabinetry and display units at Nyrelle, designed to maximize display and storage while enhancing the overall shopping experience in the narrow retail space.
Striking circular centerpiece made of brass at Nyrelle, showcasing the best-selling jewelry pieces in a harmonious layout.

Parents & Child Corner

A unique feature of the store is the Parents & Child corner, thoughtfully designed to provide a cozy and inviting space for families. This area employs lush green velvet upholstery, creating a comforting atmosphere where parents and children can explore matching jewelry sets together. The design fosters a sense of home, making the shopping experience enjoyable and memorable for all ages.
Customer engaging with a jewelry display in Nyrelle, surrounded by the store's elegant and sustainable design elements.
Nyrelle at K11 Musea transcends traditional retail spaces by merging exquisite interior design with a commitment to sustainability. We invite you to experience a thoughtfully curated environment that not only showcases fine jewelry but also reflects Nyrelle’s dedication to creating an inspiring and engaging atmosphere for every visitor.
Photos: Sylvana @sylvcreates
Customer engaging with a jewelry display in Nyrelle, surrounded by the store's elegant and sustainable design elements.