With customers' experience at heart, curvatures were introduced and the retail journey, optimised following a circular flow around central islands. Goodbye was said to the free standing, bare fridges and freezers, commonly used in Korean stores. Instead, the chilled displays are elegantly integrated in green tiles walls and ribbed oak wood panelling, with shiny rose gold accents adding a final touch of sophistication.
In the dry section of the store, the walls are finished with a creamy polished plaster, complementing the wooden shelves. The bespoke joinery is playfully carved with round corners, matching the geometric shapes of the brand’s logo. Angular edges for the shelves allow labels and pricing to be ergonomically, yet discreetly, presented.
The low display island is mobile to allow multiple usage: its versatility allows it to be used for pop-up display at the front of the shop or as a tasting booth.
With its wooden floor and Carrara marble countertops the space feels like an extension of one’s home, inviting, comfortable and warm.
Photos : Amanda Kho @akhokho
