Sopexa
Hong Kong
Maison Kayser
Project : Coffee Shop
Location : Wong Chuk Hang, Hong Kong
Maison Kayser’s latest store is located in a newly built commercial building at the heart of Wong Chuk Hang district. The design revolves around warm and natural materials, recalling elements from residential interiors and terraces of Paris.
Retaining the essence of Eric Kayser’s core values was essential to the project : we chose porcelain tiles from the French company Winckelmann and placed materiality and craftsmanship at the core of the design process.
Featuring a black and white herringbone floor tile, the store gathers French-flair, authenticity and nostalgia, while giving tribute to the streets of Hong Kong and their traditional brick pavements. Walls are finished in a creamy-coloured Venetian Plaster. The palette stays minimal but warm and textured, while oversized pendant lights emphasize the intention of an understated, yet layered and cozy interior.
Elegant white rice paper lanterns with black stained oak accents give rhythm and playfulness to the facade. The Formakami pendants by Jaime Hayon invite passerby with their geometric shape, expressing Asia’s finest art in a contemporary style . Other design details throughout the shop also recall the “East meets West” intent from the designer, such as the cane dining chairs and rattan armchairs paired with classic Carrara marble tables. The window seating area is designed as a sun lounge, where lush planters and vine blur indoors and outdoor boundaries.
With customers experience in mind, the store is planned along an efficient alignment of product displays, grab & go fridges and cashiers. A series of arches frame the retail line as an echo to the French traditional arcades. The generous amount of shelves stacked from floor to ceiling allow for a profusion of French delicacies as well as home decorations, fortifying the brand’s identity.
In the seating area, multiple zones were planned in an attempt to cater for the diverse customer profiles : a long custom-made banquette with a Kvadrat upholstery adapted to families, opposite, high tables with stools for those preferring to have a quick coffee. Separated from the cashier area by a bookshelf borrowing its curves to the Art Deco movement, a set of sofa and armchairs offers calm and relaxation. On the back wall, a large textured mirror brightens the space while keeping the atmosphere intimate and cozy.
The high ceiling is dressed with off-white painted beams, giving the store a sense of home. Large oversized linen shades complete the homey space by diffusing a warm glow.
The store successfully provides the experience of a French boulangerie with small reminders that you are in Asia. A comfortable space respectful of the noble tradition of bread making and capturing the essence of Maison Kayser’s fundamental values.
Landscape : QUEST Terrarium @questterrarium
Photos : Tracy Wong Photography @tracywongphoto
